2014-04-14

Observations on March 2014 Comics Chart - The Rising

Quick look at the comics to post a more-than-trivial increase in sales in the March 2014 Diamond Top 300.

GI JOE A REAL AMERICAN HERO #200 (IDW) : 11780 - +77%
This series carries on the numbering and continuity (and writer) from the old Marvel series, so it gets up to #200, a rarity in modern comics. However, big landmark numbering increases usually get completely reversed within a few issues.

STRAY BULLETS #41 (IMA) : 8297 - +59%
This concludes the story from the self-published version, which ended in 2005. I wonder how close to a record that is for consecutive issues of a book? Well, I guess a case could be made for GI JOE, above. Pretty good, though far below the 14208 the new STRAY BULLETS THE KILLERS #1 sold, also in March.

IRON MAN #23 .NOW (MAR) : 43912 - +51%
Marvel's ".NOW" starting point issues are heavily promoted with variant covers, ordering incentives and sometimes include digital codes for not only the issue in question but also a collection of an earlier run on the series. They also almost invariably lose most of their increases with the following issue. The temporary increase this buys varies wildly, this is one of the better ones.

CROSSED BADLANDS #50 (AVA) : 8685 - +48%
Landmark numbered issue, even more covers than usual, and the original writer (but not The Original Writer) returning. Don't expect it to hold most of this increase next month.

TRANSFORMERS REGENERATION ONE #100 (IDW) : 11153 - +39%
Another series that continues from the old Marvel numbering so reaches an unusually high landmark number for comics in 2014. This is the last issue, so nothing more to learn from these numbers.

X-MEN LEGACY #300 (MAR) : 22422 - +29%
A few numbering tricks to get to a landmark number for the final issue of this series, as the previous issue was #24. In theory this is the final issue of the series which launched with X-MEN #1 in 1991 with claimed sales of 8.1 million copies, so it held 0.27% of the sales. Another way to look at is an average drop of 1.9504% per issue (if my calculations are right), so there's your standard attrition right there.

FOX #5 (ARC) : 4993 - +27%
Archie comics are always hard to get a handle on since they so frequently fall off the Top 300, and the direct market is far from their primary market. Anyway, this is the last issue, so I guess we'll have to wait to see if there's another series to see if this is a trend or an anomaly.

UNCANNY AVENGERS #18 .NOW (MAR) : 63516 - +19%
DEADPOOL #25 .NOW (MAR) : 48775 - +18%
UNCANNY X-MEN #19 .NOW (MAR) : 64514 - +17%
About average for Marvel's ".NOW" promoted books, expect matching drops with the next issues.

ZERO #6 (IMA) : 8081 - +16%
Good sign for the first issue after the first collection, which sold well in February and had decent re-orders in March.

UNITY #5 (VAL) : 12268 - +15%
BLOODSHOT & HARD CORPS #20 (VAL) : 7929 - +8%
Valiant seems to occasionally have these small increases, which are never sustained, in fact usually followed by even larger drops. Not sure why, as I don't really follow their line, so these could be content driven, but are more likely marketing driven (variant covers, order incentives).

APHRODITE IX #9 (IMA) : 5352 - +7%
FATALE #21 (IMA) : 14799 - +6%
MANIFEST DESTINY #5 (IMA) : 14152 - +6%
Looks like there might be some genuine interest in these, worth watching for a few months to see if they're bucking the old "standard attrition" trend.

UNWRITTEN VOL 2 APOCALYPSE #3 (DC) : 7890 - +4%
A small uptick for the relaunched DC/Vertigo series at a point when most books are still shedding sales at a 10% clip has to be encouraging, although the sales are still well below any of the 54 issues of the first series.

NEW AVENGERS #16 .NOW (MAR) : 48731 - +3%
An almost trivial increase for this Marvel ".NOW" issue, mostly of interest to see if it sees the same kind of trivial drop next month, or something bigger.

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