2014-04-12

Observations on March 2014 Comics Chart - Launches

Some notable first issues from the March 2014 Diamond Top 300.

Boom

RUSH CLOCKWORK ANGELS #1 : 11602 copies
EVIL EMPIRE #1 : 9296 copies
RETURNING #1 : 5090 copies

I'll have to admit, CLOCKWORK ANGELS did a lot better than I was expecting. I didn't think retailers would guess the crossover between fans of old Canadian progressive rockers and people interested in buying single issue comic was nearly that high, especially for a tie-in to a 2-year-old album. Boom second issues drop in the 30% range, so expect that to drop below 9000, and similar drops for the other two.


Dark Horse

BUFFY THE VAMPIRE SLAYER SEASON 10 #1 : 27851 copies
VEIL #1 : 14445 copies
WITCHER #1 : 6525 copies
BLACKOUT #1 : 5513 copies

BUFFY is up substantially from the last "Season 9" issue, but way down from the "Season 9" debut. Hard to imagine a "Season 11" with this trend. And then maybe we can stop calling comic book series "seasons". VEIL has a pretty decent launch for a new creator-owned book from Dark Horse. WITCHER is based on a game and it's hard to predict how that kind of thing will do. It could end up selling really well to fans of the game, though possibly not in the direct market. BLACKOUT faces the general indifference of the market to Dark Horse's latest attempt at a company-owned line.

DC

BATMAN SUPERMAN ANNUAL #1 : 52937 copies
AMERICAN VAMPIRE SECOND CYCLE #1 : 18966 copies
SUICIDE SQUAD AMANDA WALLER #1 : 16534 copies

Only one on-going book debut from DC, the return of AMERICAN VAMPIRE from its hiatus, with a 40% jump from the last regular issue. Not bad, but I would think they'd have hoped for more with the higher profile of the writer since then. By comparison, THE WAKE began at about 45k and is still selling over 26k per issue. BATMAN SUPERMAN ANNUAL sells in the high end of the expected range for an Annual, 90% of the parent title, while the SUICIDE SQUAD one-shot sells 75% of the parent title. They might have been better off calling it SUICIDE SQUAD ANNUAL #1.

Dynamite

MAGNUS ROBOT FIGHTER #1 : 27497 copies
SIX MILLION DOLLAR MAN SEASON 6 #1 : 11493 copies

As expected, the second Gold Key revival comes in below the first, TUROK, by about 10%.  TUROK already saw a huge decline with #2, so I'd expect MAGNUS to follow suit and lose over half those numbers by #2. SIX MILLION DOLLAR MAN launches with over three time the sale of the last issue of the BIONIC MAN series, which unlike the new one didn't use the continuity or likenesses from the TV show, but still over 30% less than BIONIC MAN launched with. I'd be curious how much better it would have done if the previous series hadn't diluted the brand. Anyway, probably under 10k by #2.

IDW

MONSTER & MADMAN #1 : 7065 copies
ROCKY & BULLWINKLE #1 : 7022 copies
ROGUE TROOPER #1 : 6259 copies
CROW PESTILENCE #1 : 5149 copies
STAR SLAMMERS REMASTERED #1 : 3812 copies

Some pretty uninspiring launches all around. These are all the types of books that trend towards at least a 25% drop, so probably all in the 5000 or lower range with #2, maybe all below the chart radar within a few issues.

Image

STARLIGHT #1 : 34080 copies
REAL HEROES #1 : 23716 copies
STRAY BULLETS THE KILLERS #1 : 14208 copies
TALES OF HONOR #1 : 13827 copies
SOVEREIGN #1 : 13204 copies

Also of note, STRAY BULLETS #41 at 8297, concluding the El Capitán series from 2005. That series ended selling steadily at about 5200 per issue, so that's a pretty healthy bump up, especially with over 3800 copies of the $60 collection with all 41 issues. That'll be the most interesting one of these to watch over the next few months. Image's second issue drops seem to be increasing lately, so we'll see if that trend continues with this group.

Marvel

DAREDEVIL #1 : 76006 copies
SILVER SURFER #1 : 64919 copies
MOON KNIGHT #1 : 58022 copies
MAGNETO #1 : 55337 copies
WOLVERINE AND X-MEN #1 : 54675 copies
ALL NEW GHOST RIDER #1 : 50072 copies
CAPTAIN MARVEL #1 : 44248 copies
SECRET AVENGERS #1 : 34036 copies
AVENGERS UNDERCOVER #1 : 31936 copies
IRON PATRIOT #1 : 31773 copies

That's a lot of first issues from Marvel. The top ones there actually have pretty good numbers for what are generally second or third tier characters, and I could see them settling down in the 30-40k range within a few months, which should be enough for Marvel to keep them going for a long run (which these days is anything over 20 issues).  Those bottom three, though, that's a rough level for an on-going Marvel title to launch at,  I'd be surprised to see a #7 solicited for any of those.

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