2014-12-30

Marvel early 1960s sales trends



From the "misleading charts" files, this 1965 Marvel ad published in NEWSDEALER [source].  The complete lack of a consistent scale is obvious when you look at the numbers reported. Even more subtle is how this chart completely ignores the increase in the number of titles Marvel was publishing in each year, which was constantly increasing in this period, from about 103 comics in 1960 to 165 in 1965. Looking at the numbers with that in mind, you get this:

Year Comics Total Sales Average Sales Change in Average Sales
1960 103 16,100,000 156,300
1961 122 18,700,000 153,300 -1.92
1962 133 19,740,000 148,400 -3.20
1963 142 22,530,000 158,700 6.94
1964 154 27,709,000 179,900 13.36
1965 165 32,000,000 193,900 7.78

Sales actually falling slightly in 1961 and 1962, recovering those sales in 1963, a fairly healthy, but hardly extraordinary, increase in 1964 and a smaller increase expected in 1965.

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