Here they are, in order of the drop percentage. Comments on just a few of them, most of them are pretty self explanatory.
MAGNUS ROBOT FIGHTER (DE)-64% : 27.5k to 9.9k
That's pretty massive, one of the biggest second issue drops we've seen in the last decade when there wasn't a situation like a $1 first issue or some other over-the-top promotion. That doesn't bode well for the future of this Gold Key revival that Dynamite is in the middle of. Both non-#1 issues this month are under 10k in just the third month, and each launch comes in lower than the previous one. By comparison, it took Valiant almost a 1 1/2 years before they had books below 10k, and two years before all their non-#1 books were below 10k (which also happened this month).
TALES OF HONOR (IMA)
-56% : 13.8k to 6.1k
I thought those first issue sales felt high for a book based on a science fiction series which has seen better days, adapted by a comic studio which has seen better days. Still pretty good sales for a Top Cow book in 2014.
ROGUE TROOPER (IDW)
-45% : 6.3k to 3.4k
Yeah, I don't think the interest in Americanized versions of 2000 A.D. concepts extends beyond JUDGE DREDD. Hell, it barely extends to DREDD, which only sells about 7k, not sure if anything better could be expected for this.
HULK (MAR)
-45% : 73.6k to 40.6k
That first issue was also in April. This pretty much turned the clock back about six months, selling what the previous series was back in October. That series ended at about 30k, so we'll see if this can settle in ahead of that.
RUSH CLOCKWORK ANGELS (BOO)
-44% : 11.6k to 6.5k
It seems that the second issue drops for the mid-tier publishers are starting to crawl upwards into the range that Marvel has been in for a while. That's one of many Marvel behaviours they'd be wise not to emulate, if you have a choice. Anyway, this is more in line with what you'd expect from a serialized adaptation of a 2-year-old album by a geriatric Canadian progressive rock band.
DAREDEVIL (MAR)
-44% : 76k to 42.8k
I'm ignoring the weird "#1.50" issue between the first and second. Anyway, this is pretty much following the same trend as HULK, with the numbers just slightly higher. It'll also have to settle down quickly to remain ahead of the 32k the previous series ended with.
SOVEREIGN (IMA)
-44% : 13.2k to 7.5k
AUTEUR (Oni)
-43% : 7.5k to 4.3k
SIX MILLION DOLLAR MAN SEASON 6 (DE)
-43% : 11.5k to 6.5k
For comparison, it took the previous BIONIC MAN series up to #15 to fall down to this level of sales.
RETURNING (BOO)
-42% : 5.1k to 3k
IRON PATRIOT (MAR)
-42% : 31.8k to 18.5k
ALL NEW GHOST RIDER (MAR)
-41% : 50.1k to 29.4k
BLACKOUT (DAR)
-41% : 5.5k to 3.3k
SILVER SURFER (MAR)
-40% : 64.9k to 39.1k
MAGNETO (MAR)
-39% : 59.1k to 35.8k
MOON KNIGHT (MAR)
-37% : 65.3k to 40.9k
Note that both MAGNETO and MOON KNIGHT had some re-order activity making the charts for their first issues, so the comparison to just first month sales isn't as bad (35% and 30%), but still not great.
CAPTAIN MARVEL (MAR)
-37% : 44.2k to 28k
Almost exactly what #2 of the previous series sold in 2012, so if it follows that trend it's down below 20k by #8.
STRAY BULLETS THE KILLERS (IMA)
-36% : 14.2k to 9.1k
STARLIGHT (IMA)
-35% : 34.1k to 22.3k
VEIL (DAR)
-33% : 14.4k to 9.6k
Bit of a dip, but still the best-selling Dark Horse creator-owned book.
EVIL EMPIRE (BOO)
-28% : 9.3k to 6.7k
SECRET AVENGERS (MAR)
-27% : 34k to 24.7k
The progression of SECRET AVENGERS second issues:
SECRET AVENGERS 2010 #2 : 77933
SECRET AVENGERS 2013 #2 : 46419
SECRET AVENGERS 2014 #2 : 24724
The next time they launch it I think it'll be cancelled before it's even solicited...
GFT NEVERLAND AGE OF DARKNESS (ZEN)
-27% : 5.7k to 4.1k
STAR SLAMMERS REMASTERED (IDW)
-26% : 3.8k to 2.8k
AVENGERS UNDERCOVER (MAR)
-26% : 31.9k to 23.7k
Just because your movie made a billion dollars doesn't mean you can have a dozen books with "Avengers" in the title running at the same time.
ROCKY & BULLWINKLE (IDW)
-25% : 7k to 5.3k
"Hey Rocky, watch me pull a successful relaunch out of my hat!"
"Again? That trick never works!"
WITCHER (DAR)
-25% : 6.5k to 4.9k
BTVS SEASON 10 (DAR)
-22% : 27.9k to 21.8k
Still slightly ahead (about 7%) of the sales SEASON 9 finished at, but the drop for #3 should take care of that. Just two "seasons" ago (which is seven years, I guess these are Westeros seasons) the second issue sold almost 100k, and eventually over 130k in visible sales after re-orders came in.
BATMAN ETERNAL (DC)
-20% : 96.1k to 76.9k
The first of DC's new weekly books, which is a big part of their publishing plan over the next year. Not too serious a drop for these days, but note that DC makes the first few issues of their weekly books returnable to give retailers a better chance to gauge sales levels. That also means that Diamond reduces the sales somewhat to account for the returnability, the exact amount is unknown (but presumably #1 and #2 were reduced proportionally).
CROW PESTILENCE (IDW)
-20% : 5.1k to 4.1k
MONSTER & MADMAN (IDW)
-20% : 7.1k to 5.7k
GFT ROBYN HOOD LEGEND (ZEN)
-19% : 6.6k to 5.3k
AMERICAN VAMPIRE SECOND CYCLE (DC)-18% : 19k to 15.5k
Still a bit up on the last issues of the first series before the hiatus, but not by much. Should be down below that level by #6. Everything with a smaller drop was a mini-series, so this is actually maintaining sales pretty well for an on-going series.
SHOTGUN WEDDING (IMA)
-16% : 5.2k to 4.3k
DEADPOOL VS CARNAGE (MAR)
-14% : 57.3k to 49.4k
FATHOM KIANI VOL 3 (ASP)
-14% : 4.3k to 3.7k
At this level there's just not that far to fall and remain on the charts.
WHAT IF AGE OF ULTRON (MAR)
-7% : 23.8k to 22.1k
A weekly mini-series of essentially interchangeable chapters, so a pretty tight spread in sales, with the lowest about 83% of the highest. Pretty normal for these weekly WHAT IF events Marvel has done a few times in the last decade.
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